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Work & Play: Alice Tate

Blogger, freelance writer, and PR Manager at the London-based hotel group, The Hoxton, Alice Tate tells us about her love for fitness and the importance of switching off.

Tell us a little bit about what you do.

I’m PR Manager at The Hoxton — a London-based hotel group, I do freelance travel writing and I run a blog, Flash Anthology.

How did you start FlashAnthology? What was the inspiration behind creating your blog?

I studied Fashion Design at uni and started a blog way back then — I can’t remember who was my direct inspiration at the time (it was the Susie Bubble era) but it was way more of a moodboard running alongside a tumblr account. Then I moved to Sydney and New York for internships and wanted to record a bit more of what I was doing, plus focus more on journalism, and I’ve since then, it’s evolved it again, as a sideline project to my career but also to really have more of a focus on travel and fitness.

What are some of your daily inspirations, challenges and rewards as a blogger and influencer, as well as working a job in PR?

I think I’ve always been someone who likes to have my fingers in all of the pies, and I really like that I get to have it all by running a blog and doing PR. I wouldn’t want to give up either – I enjoy them both so much. I get a buzz from both – it’s inspiring and rewarding being instrumental in part of a brand like The Hoxton which is growing incredibly fast and opening across the globe, but then again, it’s also amazing on a personal level, when someone messages you to tell you they’re loving the running shoes they read about on your blog. It’s the balance of the big and the small, the being part of something and the personal hustle, that I love.

What do you find is the hardest challenge balancing your work and personal life, as the nature of your work has them constantly interacting?

Ahh, balance, it’s a constant battle! I think in this day and age, especially with blogging, the lines blur between work and personal life so much that it is difficult to draw a line and stop your mind from thinking about projects, pictures, ideas and so on… Especially when I have another career too! Honestly, I never really switch off, but I do enjoy it all so maybe it’s not such an issue — is it!? I am lucky that there is quite a lot of crossover between my job at The Hoxton and my blogging side of things. As for doing things for myself, I think running and going to the gym are definitely my ‘me time’. I don’t look at my phone and I don’t think about work.

What is your self care philosophy?

I’m pretty relaxed when it comes to beauty and self-care BUT I do swear by a Sunday night face mask, making sure you honour yourself the chance to totally zonk out when it’s the time of the month (my hormones hit me hard!), and taking regular trips and holidays — it’s the answer to pure happiness.

Take us through an average day in the life, the first thing you do in the morning through to the last thing you do at night.

My alarm goes off at 5:30am and I get up and make Ed and I tea in bed. I work at The Hoxton Monday to Friday so I either run to the office or cycle to the gym. My office day is pretty standard – I usually have quite a few meetings so might be crossing town, so it is good to have my bike! I always try to take a packed lunch but if I don’t have time, I’ll just run out to grab a sandwich – I’m always STARVING by lunch. In the evening, I like to either go for dinner or come straight home to make the most of the evening. We’ve just bought and done up a flat so we’re loving the cosy evening vibe we’ve created. I’ll usually cook, we might have wine while we do our work (he’s an electrician and has a tonne of paperwork, I do all my blog and freelance stuff in the evenings) then we’ll hit the sack around 11:30.

What does your perfect day in London look like? (if you want you could also include your ideal day in NYC too – hehe we would love to know)?

I’d start it with a run — it’s a 10km loop to Greenwich Park and I love the view from the top, on a clear day it’s incredible. I’d make brunch at home, then potter around the gorgeous stores and coffee shops of East Dulwich (not far from my house). Early evening, I’d meet my boyfriend for a glass of fizz somewhere, then have pizza  at Homeslice — 20″ pizzas which they do by the slice, the epic mushroom and ricotta is my fave — then have drinks in a pub somewhere East!

My ideal day in NYC… I lived there in 2012 but I’m so unfamiliar with it now! Definitely a run across Brooklyn Bridge, a walk along the highline, lobster at Chelsea Market (I remember it being sooo good), a quick trip to the Met, and an ice cream cookie sandwich from Erin McKenna’s Bakery.

Where are your three favourite destinations to travel to alone/with friends? Do you have any trips planned?

Barcelona and Copenhagen are my favourite cities — they’ve got everything, from great food and drink, to style, and cool neighbourhoods to explore. I think the Greek islands are incredible too — Crete is maybe my fave. I love a long ski weekend too — this year I’m off to Chandolin in Switzerland with my boyfriend, I can’t wait. I’ve also got Marrakech and a long haul trip to Kerala on my list, plus Paris for the marathon!

As the new year approaches, do you have any new years resolution?

I’m never a big one for resolutions but I am going to do Dry January. It will be my third year doing it and I swear it doesn’t get any easier!! I know it gets a lot of stick and no, a month without booze isn’t going to change your life, but I personally find it a good way to start the year with a challenge, and no groggy mornings means a more productive month! Another thing I’m vowing to do in 2018 is spend less time aimlessly consuming my Instagram feed.